Jula part of a chain of tool stores in Sweden sort of like Canadian Tire at home in Canada. Jula stocks sporting goods, car and scooter parts as well as paint, tools etc. I always wonder through the tools sections of store when I travel because I am always interested to see what other folks use in their lives. Eva likes to walk through grocery stores for the same reason.
As I walked through Jula something that really stuck me was how many folding rules there were and how few tape measures. There were at least a dozen folding rulers of different lengths, makes and qualities were there were three tape measures, one insanely expensive, one tiny and one eight footer that was fairly cheap quality.
The ruler in the photo is 1 metre long, divided into ten sections and cost $1.50 or 10 Swedish Crowns.
Over dinner we tried to decide why the Swedes use folding rulers instead of tape measures. Needless to say all ideas were just speculation, the folding rulers are very light, much lighter than a good quality tape measure but we really couldn't think of another reason that a ruler would be better.
But clearly the folding ruler is the choice of working Swedes.
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